No filter : the inside story of how Instagram transformed business, celebrity and our culture
Frier, Sarah2021
Books
In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. In a market crowded with new social media platforms, why would Facebook spend so much cash on just another photo website - let alone one with a name as weird as Instagram? Ten years later, and Instagram has a value of over $100 billion. With over a billion active users, it is second in size only to Facebook. In 'No Filter', Bloomberg's Sarah Frier tells the remarkable inside story of how Instagram became the hottest website on Earth.
Main title:
Author:
Frier, Sarah, author
Imprint:
London : Random House Business Books, 2021.
Collation:
320 pages ; 20 cm
Notes:
Originally published: 2020.Includes bibliographical references and index.
ISBN:
9781847942548 (pbk. :)
Dewey class:
302.231302.231 FRIE302.231 FRI
Language:
English
BRN:
1176780
Bookmark link:
More Information: