Marketing : a very short introduction
Le Meunier-FitzHugh, Kenneth2021
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This text outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Main title:
Marketing : a very short introduction / Kenneth Le Meunier-FitzHugh.
Author:
Le Meunier-FitzHugh, Kenneth, author
Edition:
First edition.
Imprint:
Oxford : Oxford University Press, 2021.
Collation:
xx, 151 pages : illustrations (black and white) ; 18 cm.
Series title:
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780198827337 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
1179058
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