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An introduction to social media marketing

Charlesworth, Alan, 1956-2015
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Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step-by-step guide to this newly dominant marketing discipline.
Main title:
An introduction to social media marketing / Alan Charlesworth.
Author:
Charlesworth, Alan, 1956-
Imprint:
London : Routledge, 2015.
Collation:
xix, 228 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780415856171 (pbk)
Language:
English
Subject:
Internet marketingOnline social networks -- Economic aspectsSocial media -- Economic aspectsBusiness and Management
BRN:
1265154
Bookmark link:
https://westberks.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1265154

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Total copies: 1

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