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For the culture : the power behind the world's most successful brands, from Apple to Beyoncé

Collins, Marcus2023
Books
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Author:
Imprint:
London : Macmillan, 2023.
Collation:
288 pages : illustrations ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781035020010 (hbk. :)
Dewey class:
658.8658.827
Language:
English
BRN:
2603249
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