Marketing strategy and competitive positioning
Hooley, Graham J.2024
Books
Find it!
'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Main title:
Author:
Edition:
Eighth edition / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
Imprint:
Harlow, England : Pearson, 2024.
Collation:
xii, 578 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2020.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292725017 (pbk. :)
Dewey class:
658.802
Language:
English
BRN:
2710855
Bookmark link:
More Information: