Copywriting : successful writing for design, advertising and marketing
Shaw, Mark2009
Books
'Copywriting' shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter.
Main title:
Author:
Imprint:
London : Laurence King, 2009.
Collation:
216 p. : ill. (chiefly col.) ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781856695688 (pbk)
Language:
English
BRN:
741155
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